Build UTM campaign URLs for tracking marketing campaigns with Google Analytics. Generate URLs with source, medium, campaign name, and more. All processing happens locally in your browser.
The full website URL (e.g., https://www.example.com)
The ads campaign ID
The referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, banner, email)
Product, promo code, or slogan
Identify the paid keywords
Use to differentiate ads
UTM (Urchin Tracking Module) parameters are special URL query strings used by Google Analytics to track marketing campaign performance. By adding these parameters to your URLs, you can identify which campaigns, sources, and mediums are driving the most traffic and conversions.
The key UTM parameters are: utm_source (traffic source like google, facebook), utm_medium (marketing medium like cpc, email, banner), utm_campaign (campaign name like spring_sale), utm_term (paid keywords), and utm_content (content differentiation for A/B testing). All URL generation happens locally in your browser for privacy.
Enter your website URL including https://
Fill in required UTM parameters: source, medium, campaign name.
Copy the generated URL and use it in your campaigns.
Developer utilities